Advertising research. Millennials and English language.

In this post I am going to discuss an advertisement in relation to international Gen-Y (Millennials) which will link to my advert of  English language dictionary. '95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Cord-cutting in favor of streaming services is the popular choice. This generation is extremely comfortable with mobile devices but 32% will still use a computer for purchases. They typically have multiple social media accounts'. DMUIC (Target Market Behaviours, 2023). In regards to my own advert as I would like to reach my target market I would put this advert in social media like Facebook and Instagram. I would also invest in a street billboard campaign to reach to Millennials traveling from work, spending their time waiting in the traffic. 'Millennials place their trust in brands with superior product history such as Apple and Google' DMUIC (Target Market Behaviours, 2023), therefore I believe an Oxford Online Dictionary, as a well known and respected brand, would be a product Millennials will be willing to look in to. I understand that we live fast in today's world, and not everyone will be spending time looking for words and synonyms, therefore this advert is directed to professionals, linguists, international students and individuals looking to leverage their career. 

Professional English opens the door to a career worldwide.

Image source - unsplash

(Oxford English Online Dictionary, no date) 'The Oxford English Dictionary is widely regarded as the accepted authority on the English language. It is an unsurpassed guide to the meaning, history, and usage of 500,000 words and phrases past and present, from across the English-speaking world.'  We live in a world of globalization, where communication is a key. English-speaking world expands day by day. Oxford Online dictionary is a source of 500000 words, branded with a quality mark, and I believe it can support worldwide societies in their studies and paths of career. It is also a great source of a cultural and historical information, for this reason it would be useful in fields like film, translation, and many others. 

Reference:

 DMUIC Digital Art Handout (2023), Target Market Behaviours, Leicester 

Oxford English Online Dictionary (no date) Available at:https://www.oed.com/information/about-the-oed?tl=true (Accessed : 25/10/2023)

Pratama, E. (2016) Design smartphone definition. Available at: https://unsplash.com/photos/close-up-photo-black-android-smartphone-T6fDN60bMWY (Accessed: 26/10/2023)