Wednesday, October 11, 2023

Creating the advert.

To be able to create an advert we have started working in adobe express.

First part of work was creating a logo. In order to do that I had to look for main element of the logo, which I chose to be a book and a magnifing glass icon.


Adding text:

Editing text in the logo. The idea of making logo round in shape was inspired by original Oxford University logo.

Changing background of the logo to "no fill".


Preparing the flyer's background.

First I had to create empty flyer in adobe express. Then I have looked for right photography to use as a bacground of the advert. I have used unsplash website and found below picture.

 

 unsplash photography was downloaded to my computer, then upladed to adobe access. 

Resizing background photograph.



Adding logo to background photograph.


Adding a tag line to the advert.


Editing the tag line.


Adding and editing informational text.





Later during the day of work I have decided to add a QR code to the website as well as web address.
To generate QR code I have visited the website barcode generator
Generated barcode was downloaded to my computer and added to my advert in adobe express.


Then I have added website link under the tag line and moved elemets around the flyer to make it look the way I wanted.

1 comment:

  1. I really like the detailed and clear explanation of each step

    the photo is selected very qualitatively, I can immediately understand the main point

    maybe I would add more communication with the reader so that it would be easier and more comfortable to understand the text

    ReplyDelete

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